Build or buy: so your product is great… except for this one feature

From our product team to yours


The build or buy dilemma is a pressing issue for product teams. At Toucan, we've grappled with this question too. While we once prided ourselves on homegrown solutions, we've learned that trying to replicate features already perfected by others is risky.

That's why, over the past year, we've opted to purchase three modules for our product. This decision has proven fruitful, allowing us to achieve results in weeks that would have taken months of internal development.

Our experience has taught us that success lies in focusing on core strengths. For us, that means embedded analytics. We've compiled our best advice to help product teams navigate the build vs buy conundrum. 


Download the e-book today for insights from our product team to yours!


Ebook - Build vs buy - cover Cover-1

Get our extended roadmap for making the “build or buy” decision:

  • Which features do you need to build, buy or upgrade?
  • What are the most important questions to ask yourself before making a decision? 
  • What to know before building or buying an analytics feature specifically 
  • If you decide to buy: how to find the right vendor for you

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Build vs Buy: make the right decision

Download the e-book and get the best advice to navigate the build vs buy conundrum